Internal competition "or" specialization "| See how this lubricant company achieves precise positioning!

Internal competition or specialization

How can lubricant companies achieve precise positioning

Lubricant Focus Interview with ALLUBE Technology Group

As an important component supporting the efficient operation of industrial equipment, industrial lubricants play an indispensable role in multiple industries such as manufacturing, energy, and transportation. Since its establishment in 2004, ALLUBE Technology Group has relied on its professional technical advantages and focused on the field of lubricating materials. After 20 years of deep cultivation and exploration, it has achieved significant development. Recently, lubricating oil focused on visiting ALLUBE's lubricant source factory and interviewing Dr. Chen Liqiu, Chairman of ALLUBE Technology Group, and Li Chunyu, Marketing Director, to analyze ALLUBE's professional advantages, technological breakthroughs, and development strategies for the end market in the field of industrial lubricants, providing inspiration and reference for the industry.

Technology driven transformation focuses on segmented fields

Established in 2004, ALLUBE Technology Group, with its keen market insight and innovative spirit, accurately captures customer needs in industrial segments and opens up a unique development path in fierce market competition.

Dr. Chen Liqiu, Chairman of ALLUBE, introduced that at the beginning of its establishment, ALLUBE mainly focused on OEM business, serving OEMs such as Mercedes Benz, GAC, Kia, and Foton. However, with the intensification of competition in the automotive oil market, ALLUBE decisively adjusted its strategy as early as 2018, shifting towards high-tech barriers such as engineering machinery, industrial equipment, and special oils, with the core goal of "replacing imports" and providing high-quality lubrication products for end users.

This strategic adjustment stems from ALLUBE's in-depth understanding of terminal demand. The performance requirements for lubricating materials are extremely high in the fields of industrial equipment, engineering machinery, etc., and high-end products that can meet these demanding demands in the market rely on imports for a long time, which are expensive and have a long supply cycle. ALLUBE, with its excellent research and development capabilities and flexible production system, has successfully developed alternative products that meet localized needs, achieving dual competitiveness in quality and price.

ALLUBE Tianjin Lubricant Production Base

The modern production base located in Baodi, Tianjin is the cornerstone for ALLUBE to achieve this goal. The factory base covers an area of 30000 square meters with an annual production capacity of 200000 tons and is equipped with advanced automated production and testing equipment. ALLUBE quickly responds to the needs of end industry customers and customizes the production of nearly 2000 SKU items, covering multiple fields such as construction machinery grease, shield machine special lubricants, wind power equipment lubricants, etc., providing customers with highly accurate solutions.

ALLUBE Technology Group Factory

Facing end customers directly to win market recognition

In Chairman Chen Liqiu's view, the core competitiveness of industrial segmentation lies in technological innovation and deep cultivation. The industrial lubricant market not only requires high-quality products, but also professional technical support, "he pointed out. In order to meet the needs of end customers, Dr. Chen Liqiu, Chairman of the Continental ALLUBE Technology Group, led a research team with doctoral and master's degrees as the core, focusing on the research and upgrading of industrial lubricants.

Through technological breakthroughs, ALLUBE has achieved breakthroughs in multiple segmented markets. For example, in the fields of shield machine lubrication, battery separator oil, and wind power slewing bearing lubrication, ALLUBE's high-performance products not only occupy a leading position in the domestic market, but also achieve import substitution for some products, winning high recognition from industry leaders such as Sany Heavy Industry.

ALLUBE focuses on B2C marketing model, directly facing end customers, understanding customer needs through close cooperation, providing professional lubrication solutions and high-quality lubrication products. Chairman Chen Liqiu introduced, "We focus on end customers in segmented fields, such as specific equipment or operating conditions in industries such as rail transit and construction machinery. Every single product undergoes strict testing and validation from research and development to mass production, which is also the key to maintaining our competitive advantage.

ALLUBE product application areas

Looking ahead to the future, ALLUBE Technology Group will continue to make efforts in its global layout, by accurately grasping and innovating the terminal demands of industrial segments, continuously consolidating its position in the domestic market, and contributing to the rise of national lubricant brands!

Company Introduction

Since its establishment in 2004, ALLUBE Technology Group has relied on its professional technical advantages and focused on the field of lubricating materials. After 20 years of deep cultivation and exploration, it has achieved significant development. ALLUBE Group always adheres to the business strategy of technological innovation and quality victory, and has built a complete industrial system from technology development, production and manufacturing to marketing services. The company has successively passed multiple international management system certifications such as ISO9001, ISO14000, ISO18000, IATF16949, and many products have obtained quality certification and recognition from international authoritative organizations such as API, EATON, DENISON, MERCEDES-BENZ, MAN, etc. The outstanding performance of the enterprise has been recognized as a national high-tech enterprise, a national specialized and innovative small giant enterprise, and other honorary titles.